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Leading with Literacy

September 7, 2016 // The Tannery

Join The Literacy Group of Waterloo Region (TLG) for a night of community engagement, professional development and personal growth.

TLG has partnered with Marc and Samantha Hurwitz, who wrote the revolutionary best-selling book “Leadership is Half the Story: A Fresh Look at Followership, Leadership, and Collaboration”, for a one-of-a-kind event.

Marc and Samantha Hurwitz work with organizations all over the globe to deliver a series of unique, hands-on professional development workshops that fuel collaboration, enhance creativity, and develop today’s essential workplace capabilities: followership, leadership, innovation and partnership. These same key capabilities can also be found at the core of TLG’s adult literacy and essential skills programs.

The unique 90-minute ‘pracademic’ workshop is designed to help participants elevate individual and team performance, improve decision-making, and develop effective leadership skills.

// Our Workshop

The pracademic 90-minute workshop will be delivered by Marc and Samantha Hurtwitz, who are recognized globally for their pioneering approach in followership and leadership. Their acclaimed book, “Leadership is Half the Story: A Fresh Look at Followership, Leadership, and Collaboration”, introduces the first model to seamlessly integrate leadership, followership and partnerships.

Can you imagine a choreographer training only one dancer to lead while his or her partner sits in the lobby staring at the wall? Unthinkable? Yet this happens all the time within organizations. Half the partnership is missing! All of us lead, not just those with the formal title. All of us follow, not just frontline staff. What’s more, leadership and followership are dynamic roles. This empowering perspective opens up leadership to everyone, elevates followership, and enables more productive and innovative collaborations. Based on the book, Leadership is Half the Story, this workshop offers a host of new ideas and practical tools for everyone in an organization – from CEO to HR director to front-line manager to consultant.
Leadership is Half the Story

Marc Hurwitz, PhD MBA

Marc Hurwitz, PhD MBA

Author, Chief Insight Officer at FLiPskills Consulting

Marc is Chief Insight Officer at FLiPskills Consulting. He also delivers executive-level briefings on applications of neuroscience in organizations. Marc is Lecturer at University of Waterloo, mentoring and guiding entrepreneurs to grow and build their businesses. He has a doctorate in cognitive neuroscience and graduate degrees in physics, applied mathematics, and business.

Samantha Kerr Hurwitz, CPA CMA CHRL

Samantha Kerr Hurwitz, CPA CMA CHRL

Author, Chief Encouragement Officer at FLiPskills

Samantha is the Chief Encouragement Officer at FLiPskills Consulting. As a consultant, she brings over 25 years corporate, executive and entrepreneurial experience from a diversity of functions, roles, and projects. As a coach, she helps enable people to bring their best selves to work in both their leadership and followership roles and coach others to do the same, producing a virtuous cycle of benefit.

// Tickets

Early Bird Admission (until July 27th, 12:00 am) – $55.00 CAD per person

Regular Admission – $60.00 CAD per person

Table Sponsorship (8 participants) – $450.00 CAD

Event Sponsorship – $1,000.00 CAD (limited!)




// Fine Art

During the event you will have a chance to also explore the Brain and Technology fine art collection, kindly presented by Canadian artist Elizabeth Elkin. Brain and Technology explores the nuances of the delicate relationship between a world of innovation and our acceptance of it.

Brain and Technology


// Frequently Asked Questions

When and where is the event taking place?

Leading with Literacy will be held on Wednesday, September 7th, 2016, between 5:00pm and 9:00pm, at the Tannery, 151 Charles St W, Kitchener ON N2G 1H6.

Who should attend?

We welcome everyone, from Intern to CEO. The pracademic workshop and general event is geared towards an audience of all backgrounds — all that is required is that you come with an open mind!

Does the workshop count towards my professional development?

Yes, all participants will receive a Certificate of Participation for their attendance and participation in the workshop that they can use towards their professional development goals.

What should I bring?

Yourself, your willingness to learn, and your energy! All workshop materials will be provided.

Is there parking?

The Tannery offers convenient and affordable parking on site, only steps away from the venue.

What about refreshments?

A selection of buffet-style finger-food, especially selected with consideration of all participants and of the highest quality, will be provided throughout the event. Refreshments, coffee and tea will be served. A pay bar with alcoholic and non-alcoholic specialty beverages will be available to patrons. And let’s not forget the Smoothie Break!

Can my company sponsor a table?

Tables of eight are available and are encouraged for corporate teams. Your organization may also sponsor a table on behalf of a non-profit group of your choice. Table sponsorship is priced at $450.00 CAD for a total of eight participants.

Information for potential event sponsors

Event sponsorship is competitively priced at $1,000. Leading with Literacy welcomes a limited number of select event sponsors. The event sponsor package includes:

  • A table sponsorship of eight
  • Signage in the front lobby (free-standing vertical or horizontal sign*, provided by sponsor)
  • A chance to speak at the event (take 5 minutes to tell us what literacy, the community and leadership mean to your organization!)
  • Branded material on tables (provided by sponsor)
  • Custom, personalized social media engagement prior to and during the event
  • Mentions during opening and closing remarks
  • Logo and link on website

* Size restrictions apply.

Please note that donations-in-kind are not accepted as to ensure equal opportunity for all sponsors.


// Contact Us